Service 

Media 

Media is vital to getting a message out. Lighthouse Communications Group helps clients communicate what they need to say with clarity, consistency and integrity.

We are a team of highly skilled of media relations practitioners  made up of former journalists, advisors to governments and spokespeople for some of Australia’s leading blue-clip companies.

Media relations is not just about sending press releases out to journalists and crossing your fingers in the hope to gain favourable editorial coverage.

Our ability to present stories that resonate with journalists means we regularly generate positive coverage for clients in major metropolitan, regional and suburban newspapers as well as high rating radio stations, television news, current affairs and lifestyle programs.

Importantly, we also understand the most effective media relations strategies extend well beyond mainstream media. That’s why we always factor is the growing number of Internet based news sites and vertical industry media into our planning to ensure your message is heard by the most relevant audiences.

Most of the Lighthouse team have worked as journalists at a senior level as reporters, editors or on-air radio and TV presenters. We have experience advising senior political leaders, CEOs of major corporations and peak industry bodies on all facets of communications strategy.

We also appreciate the way the communications landscape is radically changing, with fewer reporters having to deliver more news content with fewer resources. We work as a bridge between clients and the media to make relationships work.

Lighthouse Communication Group has solid journalistic contacts in all areas of print, radio and television. We are Sydney-based but these contacts are national, ranging from local papers right up to national finance press and TV commentators.

Our services include:

  • Media relations and management
  • Tailored media skills and presentation training
  • Editorial services including speeches, releases and case studies
  • Monitoring and measurement and
  • Message development and workshops.

More about our Digital Media offering here. We also maintain a blog with a focus on media and communication issues here.

 

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