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What is Digital Signage? 

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Digital Signage refers to any of the electronic display that broadcasts television programming, menus, information, advertising, and other contents. Digital signs utilising technologies such as LCD, LED, plasma displays, or projected images to display content are found in both public and private environments, including retail stores, hotels, restaurants, corporate buildings, and high street businesses amongst other locations. There are several reasons that digital signage has more appeal to your audience: It tells a story visually and can become almost enchanting in its visual appeal. It can be changed at a press of a button and updated to cater for both the business requirements and the customer’s needs. Because of its inherent dynamic nature wherein the content may be frequently updated, it is gaining a wide acceptance in the market.

 



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