Learning how to create and build an effective personal and business brand can be challenging, particularly in the digital marketplace. In order to make better, faster decisions and improve productivity, today’s most progressive manufacturers are pinning their survival on becoming significantly smarter and more productive than competitors by using digital technologies.

As part of National Manufacturing Week’s four day free speaker program, taking place at the Melbourne Convention and Exhibition Centre 9 – 12 May, organisers have scheduled a series of sessions designed to teach delegates new techniques, technologies and processes to better position and market their business:

Benchmark Session: The Digital Transformation Journey for Manufacturers, 10 May 2017, 1.30-2.10pm

This session will follow BlueScope’s digital journey, helping manufacturers understand the drivers, impacts and benefits that undertaking their own digital transformation journey can provide. Key learnings, insights and best-practice approaches from BlueScope’s digital journey will be presented by CSC Consulting ANZ’s Bruce Sneddon and Bluescope Steel’s Larry Howard to support business stakeholders across all aspect of manufacturing operations, engineering and IT departments.

Digital Marketing Trends for 2017, 11 May 2017, 3.00-3.35pm

Industracom’s General Manager Louie Radburnd has spent the past eight years working in digital marketing, monitoring first-hand the progression of Australian businesses embracing online advertising as a key component of their marketing plans. As part of his session, Louie will draw on his experience with businesses such as BOC, Signet and Microsoft to present on the emerging digital marketing trends for 2017, and the successes and failures of a variety of digital campaigns.

The Art and Science of Building a Manufacturing Brand, 11 May 2017, 3.40-4.15pm

As Director of Brand Strategy and Director at digital marketing agency BrandManager, Tony helps businesses deliver measurable return on investment brand strategy, creative communications and strategic marketing. His session will explore the ‘art’ and ‘science’ of building a brand in today’s digital economy using proven digital methodologies, marketing automation technology and an understanding of the new consumer. 

Why Clipspec became an industry game changer, 11 May 2017, 4.20-5.00pm

Clipspec has been an undeniable success for Clipsal by linking innovations in technology with innovations in the sales and go-to-market process. Since the launch of Clipspec in 2009, Clipsal has seen a marked increase in upselling and sales through their market channels as well as an improved customer experience for their product end-users. In this session, Solentive’s Chief of Innovation and Founder Kareem Tawansi and Clipsal’s Digital Systems Marketing Manager Anthony Locke will discuss the evolution of Clipspec through the years, the challenges of remaining at the top, lessons learnt and what the future holds for Clipspec. They will also touch on other innovative applications they have developed to connect the brand with their end-users.

National Manufacturing Week is co-located with Austech, the ISSA Cleaning & Hygiene Expo and the Safety First Conference & Expo, a dedicated exhibition and conference showcasing the latest technologies, products and services to improve safety standards and compliance and reduce safety expenditure.

For more information about the National Manufacturing Conference and Exhibition, or to register for the 2017 event, please visit


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